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Marketing Analytics Internship

  • On-site
    • Amsterdam, Noord-Holland, Netherlands
  • Data & Analytics

Job description

As a Marketing Analytics Intern at Armada Music, you’ll work closely with our Analytics & Insights and Marketing teams to support data-driven marketing strategies across the company. You'll help analyse streaming and social media trends, campaign performance, audience segmentation, and budget efficiency to optimize our marketing efforts. This internship is perfect for someone passionate about both data and music, eager to gain hands-on experience in the intersection of marketing and analytics in the eletronic music industry.

What You’ll Do

  • Track and analyse marketing campaign performance across streaming platforms, social media, and digital advertising to measure effectiveness.

  • Monitor social media trends to identify viral moments, audience engagement opportunities, and emerging marketing strategies.

  • Conduct competitor benchmarking to assess Armada artists' positioning in the industry.

  • Develop audience insights, segmenting key listener demographics and conducting research to tailor promotional strategies.

  • Support budget optimization efforts, using data insights to improve targeting strategies and marketing mix modelling approaches.

  • Present insights through data visualization and storytelling, providing actionable recommendations for the Analytics & Insights, Marketing and A&R teams.

Job requirements

Who You Are

  • Currently enrolled in or recently completed a Bachelor’s or Master’s degree in Marketing Analytics, Data Science, Business Analytics, or a related field.

  • Proficient in Excel and data visualization tools (e.g., Tableau, Power BI, Google Data Studio).

  • Strong analytical mindset with the ability to interpret marketing data and optimize campaigns.

  • Comfortable working with large datasets and extracting insights from streaming, social media, and ad performance metrics.

  • Passionate about the music industry and digital marketing.

  • Based in (or within reasonable travel distance to) Amsterdam.

  • Available as of April 2025 and enrolled in a Dutch university for the duration of the internship.

Bonus Skills (Nice to Have)

  • Experience with SQL and Python for data analysis and automation.

  • Understanding of music industry data sources (Spotify for Artists, Chartmetric, Meta Ads, or Google Analytics).

  • Familiarity with API integrations for marketing analytics and data extraction.

What You’ll Get in Return

  • Hands-on experience in marketing analytics and business intelligence within the music industry.

  • Opportunity to work with real industry data and key decision-makers.

  • A fast-paced, collaborative environment at one of the world's leading dance music labels.

  • Exposure to A&R, Marketing, Digital, and Catalog teams to see how data drives strategy.

  • A chance to develop skills in SQL, marketing analytics, and forecasting for the music business.

About Armada
Armada Music is the biggest independent dance music label in the world, founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis (AR-MA-DA). Promoting dance music all over the world from its offices in Amsterdam (HQ), New York and London, Armada Music represents and cultivates the creative exploits of some of the biggest players in the electronic music game, including Armin van Buuren, Lilly Palmer, D.O.D, Hannah Laing, ARTY, Audien, Giorgia Angiuli, Yulia Niko, Brando, Cat Dealers, Loud Luxury, Tensnake, Eelke Kleijn, Jan Blomqvist, Joris Voorn, KI/KI, Sunnery James & Ryan Marciano and THEMBA.

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