Marketing Manager

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Marketing Manager

Is the word “strategy” highlighted in your personal dictionary? Are you on top of new trends and technological developments within the music business? Does listening to dance music make you happier than a small child in a toy store? Then you may just be the chosen one.

Full-time · Amsterdam


As a MARKETING MANAGER, you will be mainly responsible for the marketing plans and operational processes regarding your own roster of releases. You report to the Head of Marketing and work closely with the A&R-, Product management, Digital Distribution, Promotion and Social Media teams to promote our music worldwide through all channels of Armada Music and beyond.

What will you be doing?

 You will create strategic marketing and promotion plans for a roster of artists and releases;

 Together with the project teams, you will execute marketing plans. Always staying on top of a project’s developments, you’ll identify new opportunities and translate these into actionable marketing strategies;

 You’ll take a helicopter view over an artist’s positioning and will initiate campaigns for releases based on market analysis and research;

 You will keep in tune with new trends and follow technological developments closely, indulging in conceptual thinking;

 You will keep the artists and managements, as well as internal teams, informed on planning, progress, content and chart success;

 You will keep a tight grip on the Marketing & Promotion budgets and will report the cost balances;


 You’ve acquired a relevant degree in Business Marketing, Communication or Commercial Economy, at least ‘HBO’ (Dutch standard) or a bachelor’s degree;

 You have multiple years of experience in a similar role with a substantial track record in online/digital marketing;

 Knowledge of the inner workings of the music industry and affinity with electronic music are required. Preferably, you have a relevant network within the (dance) music industry;

 You have a good understanding of the factors that drive music consumption and know what buttons to push in influencing these;

 Online media excites you and you are always clued up on its most recent developments;

 You love creatively connecting the dots and building a campaign from all the ingredients available. In doing so, you must be a real team player;

 You possess excellent organizational and communicative skills and have the ability to drive forward processes within project teams;

 You have an analytical mind and have an ambitious, decisive and a problem-solving mentality;

 You’re in for a challenge and like dynamic working environments. You are used to working with strict deadlines, know how to prioritize and thrive under pressure;

 You (preferably) live in or near Amsterdam, the Netherlands or you are willing to move there;

 You are well versed in the English language, both in speech and in writing.

 Bonus points will be awarded to candidates who are also fluent in written and spoken Dutch.


At Armada Music, you’ll be pursuing your passion on an international scale. Calling an inspiring and musical environment home, you’ll bump fists with a young and dynamic team of skilled coworkers, both during office hours and at the  legendary Friday afternoon drinks in our in-office club (once the situation allows this again). We also offer an appealing pension scheme for when we finally decide to grow up and 25 days off per year to force you to miss us every once in a while. And we’ll pay you. There’s that too, of course. And one more thing, please keep in mind that this position is at our office in Amsterdam. Therefore we prefer applicants who live in or around this beautiful city with a reasonable travel distance to our office.

Is this vacancy keeping you up at night? Click on 'Apply now' and send us your resume and cover letter. We’re looking forward to meeting you!




What I like most about my job at Armada is that they give me the space to be creative and use my skills in the best possible way. From the beginning, there was a lot of trust and support to achieve what I wanted to achieve in this company. This gives me the motivation and inspiration to develop and fully commit to Armada Music and achieve bigger results, together.



Here at Armada, I have the complete creative freedom to be able to follow my musical intuition and, most importantly, my gut instinct. Having trust instilled into me from the top down is a key aspect to me being a successful A&R Manager in the dance music industry.



My love for music is the reason I started working at Armada Music, and I feel blessed being able to share our music with the world every day. It’s more than that though. Everyone who’s working at Armada does so because of a passion. It’s in the simple things. Being able to share my enthusiasm about a track, an artist, a small melody in a great tune or to simply enjoy live music together with colleagues is something I value highly and am very grateful for having. If I’m completely honest, there’s not been one day where I didn’t feel like going to work. I just love it! Armada is my home.



No day is the same. The music industry is hyper dynamic, so the way in which we approach our activities and business model can change from month to month. To meet our ambitions, we need to be flexible, smart and fast. It is an environment where we need to challenge ourselves every day, but the possibilities are endless. If you have a good idea and a solid plan, chances are pretty good you get to bring it to life!



In 2003, I founded Armada Music with Armin van Buuren and David Lewis for one simple reason: because of a genuine love for dance music. Because of the amazing people here, that reason still holds true today. Every day, we connect through a mutual passion and put our heart and soul into everything we do. We inspire ourselves and each other, just so we can give the music the platform it deserves. 



The Armada family is defined by a blend of talented creatives, marketing specialists, legal and financial people (and more) with a true passion for music. It is the heart and soul of the company, something you can feel everywhere and in everyone who works here. Being part of such a family inspires me every single day.