Brand and Activation Manager

Brand & Activation Manager

The Brand & Activation Manager is responsible for the brand strategy and the rollout of various concepts, brand activations and partnerships for Armada Music and its sub brands. You guard the brand identity and optimize the global reach of our brand by tapping into trends, themes and the needs of both consumers and artists.

Full-time · Amsterdam

JOB DESCRIPTION

As the Brand & Activation Manager, you oversee and optimize Armada Music’s brand strategy and exploitation activities, and are responsible for initiating, executing and supervising partnerships with other brands and companies. This includes guarding the brand identity and setting up creative promotion/marketing campaigns for Armada Music’s branded concepts, events and activations. You are allocated your own budget and will report to the Head of Brand & Design. Yours is a prominent position in the company and you have a keen eye for opportunities.

Your responsibilities:

● You oversee and optimize the brand strategy of Armada Music and its sub brands;

● You work closely with the Head of Brand & Design, Marketing Managers and Online Marketeers;

● You report the results of our investments towards engagement and profit;

● You are responsible for our partnerships with other brands;

● You play an important role in the company-wide planning and serve as the point of contact for all involved parties and departments;

● You coordinate the in-house events as well as external brand activations.

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WHO IS THE PERSON WE'RE LOOKING FOR?

 You have a relevant degree in Business Marketing or Communication;

 You have at least two years of relevant experience with setting up brand activations within the advertising industry or music industry;

 You understand the inner workings of the music industry and preferably have an affinity for electronic music;

 You are punctual, organized and efficient;

 You have a creative, commercial and analytical mind;

 You thrive under pressure and are used to working with strict deadlines;

 You are on top of — and an active user of — all forms of music consumption and social media (and its most recent developments);

 You have a relevant network within the (dance) music industry and brands related to the industry;

 You are well versed in the English language, both in speech and in writing.

WHAT WILL WE OFFER YOU IN RETURN?

At Armada Music, you’ll be pursuing your passion on an international scale. Calling an inspiring and musical environment home, you’ll bump fists with a young and dynamic team of skilled coworkers, both during office hours and at the legendary Friday afternoon drinks in our in-office club (once the situation allows this again). We also offer an appealing pension scheme for when we finally decide to grow up and 25 days off per year to force you to miss us every once in a while. And we’ll pay you. There’s that too, of course. And one more thing, please keep in mind that this position is at our office in Amsterdam. Therefore we prefer applicants who live in or around this beautiful city with a reasonable travel distance to our office.

Is this vacancy keeping you up at night? Click on 'Apply now' and send us your resume and cover letter. We’re looking forward to meeting you!

WHO WILL YOU BE WORKING WITH?

JAMES

A&R

Here at Armada, I have the complete creative freedom to be able to follow my musical intuition and, most importantly, my gut instinct. Having trust instilled into me from the top down is a key aspect to me being a successful A&R Manager in the dance music industry.

LISANNE

ARTIST BRAND MANAGER

My love for music is the reason I started working at Armada Music, and I feel blessed being able to share our music with the world every day. It’s more than that though. Everyone who’s working at Armada does so because of a passion. It’s in the simple things. Being able to share my enthusiasm about a track, an artist, a small melody in a great tune or to simply enjoy live music together with colleagues is something I value highly and am very grateful for having. If I’m completely honest, there’s not been one day where I didn’t feel like going to work. I just love it! Armada is my home.

NADINE

COO OF BEAT MUSIC FUND

No day is the same. The music industry is hyper dynamic, so the way in which we approach our activities and business model can change from month to month. To meet our ambitions, we need to be flexible, smart and fast. It is an environment where we need to challenge ourselves every day, but the possibilities are endless. If you have a good idea and a solid plan, chances are pretty good you get to bring it to life!

MAYKEL

CEO & CO-FOUNDER

In 2003, I founded Armada Music with Armin van Buuren and David Lewis for one simple reason: because of a genuine love for dance music. Because of the amazing people here, that reason still holds true today. Every day, we connect through a mutual passion and put our heart and soul into everything we do. We inspire ourselves and each other, just so we can give the music the platform it deserves.

MARIE-CECIEL

HEAD OF HUMAN RESOURCES

The Armada family is defined by a blend of talented creatives, marketing specialists, legal and financial people (and more) with a true passion for music. It is the heart and soul of the company, something you can feel everywhere and in everyone who works here. Being part of such a family inspires me every single day.